Fred Herman has been called the "Greatest salesman who ever lived."
Fred went on the Tonight Show. Johnny Carson asked him to sell him the ashtray on his desk.
Fred asked Johnny, "What do YOU like about this ashtray?"
Carson said it matched the brown color of his desk, it was octagonal and fulfilled the need for a place to put his ashes.
Then Fred asked, "How much would you be willing to spend for a handsome brown octagonal ashtray like that one?"
"Maybe $20," said Johnny.
"Sold!" said Fred.
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