Fred Herman has been called the "Greatest salesman who ever lived."
Fred went on the Tonight Show. Johnny Carson asked him to sell him the ashtray on his desk.
Fred asked Johnny, "What do YOU like about this ashtray?"
Carson said it matched the brown color of his desk, it was octagonal and fulfilled the need for a place to put his ashes.
Then Fred asked, "How much would you be willing to spend for a handsome brown octagonal ashtray like that one?"
"Maybe $20," said Johnny.
"Sold!" said Fred.
Fine Jewelry by Rajesh C Mirani
Jewelry That Commands Attention
Some brands sparkle. Ours stand still — and make the world adjust around them.
At Mirani, a jewel is not an accessory. It is identity, authority, and arrival — captured in gold, diamonds, and craftsmanship that refuses to whisper.
She doesn’t wear jewelry. She enters a room and rewrites the hierarchy.
Every piece we create turns a moment into a memory — and a woman into a presence.
Wear Mirani. Don’t be admired. Be assumed.
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